Max Gottlieb is the content manager of Prime Medical Alert, ALTCS, and Senior Planning in Phoenix, Arizona. Prime Medical Alert allows older adults to age in place while Senior Planning provides free services to seniors, the disabled, and veterans. Senior Planning specializes in long term care—mainly finding or arranging care and applying for state and federal benefits.

Max's mission is to educate the general public about long term care, equipping them with the knowledge and tools they need to care for their elderly loved ones. He graduated with honors from CUNY-Hunter College with a degree in English Literature.